Choosing a car is never easy but choosing the color is even more so. Sometimes it even becomes a topic of debate within the family, with more or less opposing factions. One of the brands exhibiting at Fira’s International Motor Show, a high-end one, has found a solution to this problem: choose the color that you like best and matches your usual attire.
The idea came when a client showed up at the dealership with a nail that had just broken and gave it to her trusted advisor asking them to arrange her future vehicle with upholstery in the exact color as that of her nail polish. The brand delivered.
The degree of customization this firm is willing to go to is shown in another anecdote starring one of its demanding customers. Wooden dashboards are usually a sign of distinction among premium segments. But in this case the customization was so extreme it consisted in nothing less than using wood from the client’s private garden for the vehicle’s dashboard.
Certainly, examples of how Bentley has given a new meaning to the term ‘tailor-made’.